VIFsports.cz - Personalization for sports eyewear

About the store

VIFsports.cz is a specialized online store focused on premium sports eyewear. It offers glasses for cycling, running, skiing and other sports, including replacement lenses and accessories.

Solution

For this specialized catalog we implemented:

• Lens configurator widget - the system offers replacement lenses and accessories matched to the selected glasses
• Cart cross-sell - cases, cleaning kits and spare parts
• Similar products - alternatives in the same price range or with the same properties (photochromic, polarized)
• Smart search - understands queries such as "photochromic", "ski goggles" or brand names

Results

Measured data shows:

• Order contribution: +246 CZK - on average, recommendations add this value to every order
• Recommendation effectiveness: 3.7× - products shown in recommendations generate 3.7× higher revenue per impression than the regular catalog
• Revenue growth: 8-16 % - recommendations generate 8-16 % of the store's total revenue

Accessory cross-sell works very well - customers buying premium glasses often add cases and spare lenses to the cart.