★★★★★
"We switched to the SAIMON® add-on from a similar competitor product, and it was clearly the right choice. The price-to-performance ratio is noticeably better. We also appreciate the individual, customer-oriented communication, where everything can be worked out - which is essential for us given the number of non-standard solutions on our store. We definitely recommend it to other online stores as well."
— Radek Veselý, happyzoo.cz
HappyZoo.cz - Personalization for pet supplies
About the store
HappyZoo.cz is a popular Czech online store offering a complete range of products for pets. Customers can find food, treats, toys and accessories for dogs, cats, rodents, birds and aquarium fish.
Solution
For HappyZoo.cz we deployed a complete set of personalization tools:
- Smart search with a shopping assistant - autocomplete with typo tolerance and an AI assistant that helps customers find the right products for their pets
- Personalized recommendations - "Similar products" and "Recommended for you" widgets display relevant products based on browsing history
- Cart cross-sell - complementary product suggestions such as treats with food or accessories with an aquarium
- Dynamic filters - automatically generated filters by product type enabling fast navigation
Results
Measured data over 12 months shows:
- Order contribution: +187 CZK - on average, recommendations add this value to every order
- Recommendation effectiveness: 3.4× - products shown in recommendations generate 3.4× higher revenue per impression than the regular catalog
- Revenue growth: 5-12 % - recommendations generate 5-12 % of the store's total revenue
- Controlled AOV: +18 % - when comparing orders with the same number of items, customers who interact with widgets have an 18 % higher order value
- Search conversion: 22 % - more than one in five searches ends in a purchase
