★★★★★
"Excellent value for money. A fast and effective team that is always happy to help with anything. As an add-on for an online store, whether for search or for recommending products, articles, or anything related, it's truly amazing! I'm glad I have this add-on."
— Administrator, guaranaplus.cz
Guaranaplus.cz - Personalization for dietary supplements
About the store
Guaranaplus.cz is an online store focused on premium dietary supplements. It offers natural products such as guarana, maca, ginseng, tribulus and other herbs that support energy, immunity and overall health.
Solution
For the dietary supplements segment we implemented:
- Stack builder widget - the system suggests complementary products (guarana + maca + ginseng for energy)
- Personalized recommendations - based on purchase history, the system suggests products with similar effects
- Smart search - understands queries by effect ("energy", "immunity") as well as herb names
- Cart cross-sell - related product suggestions at checkout
Results
Measured data shows:
- Search conversion: 30 % - almost one third of all searches end in a purchase
- Recommendation effectiveness: 3.7× - products shown in recommendations generate 3.7× higher revenue per impression than the regular catalog
- Order contribution: +205 CZK - on average, recommendations add this value to every order
- Revenue growth: 8-17 % - recommendations generate 8-17 % of the store's total revenue
The high search conversion shows that customers shopping for health products are highly motivated to buy.
