Dentamax.cz - B2B search for professionals

About the store

Dentamax.cz is a B2B online store focused on dental supplies for practices. It offers consumables, instruments and equipment for dentists and dental hygienists.

Solution

For the B2B segment we implemented:

• Search optimized for catalog numbers - professionals often search by product code, and the system understands queries such as "optibond", "optragate" or specific numbers
• Tolerance for technical terminology - search understands professional names such as "matrix", "edta" or procedure names
• Recommendations for complementary materials - when a customer is browsing a filling material, the system suggests matching instruments and adhesives
• Fast repeat ordering - personalization takes purchase history into account for easy restocking

Results

Measured data shows:

• Search conversion: 47 % - almost half of all searches end in a purchase
• Recommendation effectiveness: 4.0× - products shown in recommendations generate 4× higher revenue per impression than the regular catalog
• Order contribution: +596 CZK - on average, recommendations add this value to every order
• Revenue growth: 3-7 % - recommendations generate 3-7 % of the store's total revenue

The high search conversion reflects the fact that professionals know exactly what they are looking for - and SAIMON reliably finds it for them.