Aplomo-koupelny.cz - Personalization for the premium segment
About the store
Aplomo-koupelny.cz is an online store specializing in high-end bathroom equipment. The catalog includes washbasins, faucets, bathroom furniture, mirrors and accessories from premium brands.
Solution
For the premium segment we implemented:
- Related products - when a customer is browsing a washbasin, the system suggests a matching faucet, cabinet and mirror in the same design
- Cart cross-sell - a "Did you forget anything?" widget reminds shoppers about small accessories such as siphons, seals or cleaning products
- Smart search - customers easily find products by brand, dimensions or type
- Similar products - alternatives on the product detail page for easy comparison
Results
Measured data shows:
- Order contribution: +1 753 CZK - on average, recommendations add this value to every order
- Recommendation effectiveness: 3.6× - products shown in recommendations generate 3.6× higher revenue per impression than the regular catalog
- Revenue growth: 6-11 % - recommendations generate 6-11 % of the store's total revenue
- Controlled AOV: +8 % - when comparing orders with the same number of items
Recommending related products is especially effective for customers renovating an entire bathroom and looking for products in a unified design.
