Sorting products by strategy

Set how products are sorted in search according to your business goals

Sort products by your own rules

Key tags: Flexibility, Business logic, Strategy combination, Optimization

Search results are sorted using a combination of strategies that we can flexibly configure for you. From relevance, to sales performance, to margin — you have full control over what customers see first.

Available sorting strategies

By relevance

Products with an exact match in the name rank higher than matches in the description or parameters.

By sales performance

Best-selling products are displayed higher for maximum conversion.

By margin

Prioritize higher-margin products to increase profitability.

By brand

Promote specific brands in line with commercial agreements.

By stock availability

In-stock products take priority over those that are unavailable.

By product age

New products receive a boost for better visibility.

By price

Sort from cheapest to most expensive or vice versa, depending on customer needs.

By rating

Products with higher customer ratings are displayed higher.

Combined strategies

Combine multiple strategies with different weights for optimal results.

How strategy combination works

Search results are sorted in layers according to priorities:

1. Primary sorting — Relevance

Products are first split into groups based on where the match was found (name vs. description).

2. Secondary sorting — Stock availability

In-stock products are displayed higher than unavailable ones.

3. Tertiary sorting — Your strategy

Within the stock groups, the strategies you selected (sales performance, margin, etc.) are applied.

This layered approach guarantees that customers always see relevant and available products first, while you retain control over merchandising within those groups.

Optimize conversion through intelligent product sorting aligned with your business goals.

Benefits for your online store

• Maximum conversion thanks to optimal product sorting
• Flexible settings aligned with business goals
• Increased profitability by prioritizing higher-margin products
• Promotion of strategic brands and product lines
• Automatic adjustment based on sales data