Category search
We help customers find the right category directly from the search bar
From search to browsing
Categories, Navigation, Browsing, Discovery
In addition to products, we also display relevant categories matching the query. The customer can switch to browsing an entire category if they want to see a wider offering.
When categories appear
Direct name match
A search for "laptop" displays the "Laptops" category first.
Broader queries
"clothing", "electronics" – general queries lead to matching categories.
Popular categories
Frequently searched categories receive higher priority in suggestions.
Relevance by products
Categories containing the most relevant products are displayed higher.
Product count
For each category we display how many products in it match the query.
Category hierarchy
We display both main categories and relevant subcategories.
Benefits of category search
Categories in the search bar help customers in three main scenarios:
1. Orientation in the assortment
The customer isn't entirely sure what they're looking for. Categories give them an overview of the offering's structure.
2. Browsing instead of searching
Some customers prefer to browse categories rather than specific products. Suggesting categories lets them switch to browsing.
3. Discovery of new products
Within a category they also find products that a narrow search would have missed.
Examples
Search: "shoes"
→ Categories: Men's shoes (245), Women's shoes (312), Children's shoes (89)
Search: "electronics"
→ Categories: Mobile phones, Laptops and PCs, TVs and Audio
Search: "Christmas gift"
→ Categories: Christmas gifts for men, Christmas gifts for women, Gifts up to 500 Kč
Benefits for your online store
- Better customer orientation in the assortment
- Support for browsing and discovery shopping
- Reduced bounce rate on uncertain queries
- Higher engagement thanks to a wider offering being displayed
- Automatic detection of category relevance
- Merchandising opportunities at the category level as well
