Phrase pins
Instant fix for problematic searches for maximum control over results
Key features: Instant effect · Full control · Easy management
Direct control over results
Phrase pins allow you to precisely define which results should be displayed for a specific query. Unlike synonyms, they work instantly and exactly replace the entire entered expression.
When to use phrase pins
Missing keywords
Customers are searching for "things for sleeping" but you don't have this phrase in your products? A pin will redirect it to "bedding".
Branded products
A customer is searching for "apple phone" — a pin will redirect to "iPhone" for precise results.
Seasonal campaigns
Redirect "Christmas gifts" to the current Christmas collection or a special category.
Problematic queries
Quickly fix frequently searched phrases that return zero or wrong results.
Have instant control over what customers see for problematic searches.
Use case examples
Basic redirection:
- "car for kids" → "toy car for kids"
- "things for sleeping" → "bedding"
- "school supplies" → "school items"
Problem solving:
- "apple cell" → "iPhone"
- "bio cosmetics" → "natural cosmetics"
- "cheap toys" → "toys sale"
Seasonal promotions:
- "valentine's day" → "valentine's day gifts"
- "black friday" → "black friday discounts"
- "back to school" → "school promotion 2025"
Difference between phrase pins and synonyms
| Feature | Phrase pins | Synonyms |
|---|---|---|
| Activation speed | Instant | Up to 24 hours |
| Match type | Exact entire phrase | Partial and whole words |
| Use | Quick fixes, campaigns | Long-term synonyms |
| Query replacement | Yes, complete | No, only enrichment |
Benefits for your online store
- Instant fix for problematic searches without waiting
- Full control over specific search queries
- Easy management of seasonal campaigns and promotions
- Quick response to frequent problematic searches visible in analytics
- Higher conversion rate on key searches
- Combination with other features for maximum effect
