Searched product analytics
Track the performance of individual products in search and optimize their visibility
Data for better decisions
Key tags: Metrics, CTR, Conversion, Optimization
In the SAIMON® admin panel, you can see detailed statistics on the performance of each product in search — how many times it was displayed, how often it was clicked, and how many purchases resulted from it.
What we measure
Impressions
How many times the product appeared in search results.
Clicks
How many times customers clicked on the product in search.
CTR (click-through rate)
The ratio of clicks to impressions — an indicator of the product's attractiveness.
Conversion
How many purchases resulted from clicking on the product in search.
Conversion rate
The ratio of purchases to clicks — an indicator of product quality.
Position in results
The average position at which the product is displayed.
Search revenue
The total value of orders that started with a search for this product.
Zero-result queries
Queries where customers expected the product but it did not appear.
Trends over time
How product performance changes week by week.
How to use analytics
Name optimization: Products with a low CTR probably have an unattractive name or price.
Problem identification: High impressions but low clicks = bad position or unsuitable name.
Merchandising: Promote products that have high conversion but low visibility.
Categorization: Products with a large number of impressions on irrelevant queries = wrong categories/tags.
Benefits for your online store
- Detailed overview of the performance of each product
- Identification of problematic products with low CTR
- Data for optimizing names and descriptions
- Measurement of search ROI by product
- Trends and seasonal analyses
- Data export for further processing
