Search phrase and connection analytics
Find out what customers are searching for and how to optimize their path to purchase
Understand customer needs
Key tags: Phrases, Conversion, Insights, Optimization
Phrase analytics will show you which queries customers search for most often, which phrases convert best, and where problems with zero results or low conversion arise.
What you will learn about phrases
Top searches
The most frequent search queries ranked by the number of searches.
Phrase conversion
Which queries lead to a purchase and which only confuse customers.
Zero results
A list of queries that return no products — opportunities for optimization.
Low conversion
Phrases with a high number of searches but low conversion — what customers expect vs. what they find.
Related queries
What customers search for before/after a specific phrase — understanding their intent.
Seasonal trends
How the popularity of phrases changes over time — identifying seasonal products.
Successful vs. unsuccessful
A comparison of phrases that lead to a purchase with those where the customer leaves.
Missing products
Analysis of search queries for which there are no corresponding products in your offering.
Practical use of analytics
Synonym optimization: The phrases "cell" and "phone" are often searched → create a synonym.
Identification of assortment gaps: A high number of searches for "eco products" with zero results → expand your offering.
Phrase pins: The query "things for sleeping" has low conversion → create a pin for "bedding".
Seasonal preparation: In November, the number of searches for "Christmas gifts" grows → prepare a campaign and banners.
Content strategy: Frequent queries like "how to choose..." → create guides and how-tos.
Benefits for your online store
- Understanding customer needs and behavior
- Identification of optimization opportunities
- Data for expanding the assortment
- Measurement of ROI for individual search queries
- Seasonal campaign planning
