Related products
Automatic recommendation of similar products or alternatives
Suggest alternatives
Key elements: Similarity, Alternatives, ML algorithms
Related products help customers find alternatives to the product they are currently viewing. The system automatically identifies products with similar features, in a similar price range, or from the same category.
Similarity strategies
Text similarity
Analysis of product names and descriptions to identify similar items.
Parametric similarity
Comparison of parameters such as color, size, material, performance, etc.
Visual similarity
AI analysis of product images to find visually similar items.
Price range
Alternatives in a similar price range as the original product.
Same brand
Other products from the same manufacturer or from the same series.
Category
Products from the same or a related category.
When related products are essential
Sold-out product: Suggest similar available alternatives to the product instead of letting the customer leave your online store without making a purchase.
Comparing variants: The customer wants to see other variants before making a purchase decision.
Different price ranges: Show both cheaper and more expensive variants of the same product.
Discovery: The customer discovers products they would not otherwise have found.
Benefits for your online store
- Reduction of online store abandonment rate for sold-out products
- Enabling the comparison of alternatives
- Longer time spent on the site
- Discovery of products from a broader range
- Automatic updates when stock availability changes
- Flexible priority settings
