Brand-based prioritization

Support strategic brands in product recommendations

Your business priorities

Key tags: Merchandising, Brands, Partnerships

Set which brands you want to highlight in recommendation widgets in line with trade agreements, partnerships or inventory strategy. The system automatically prioritizes those brands while maintaining relevance.

Prioritization options

Boost specific brands

Set a list of brands with higher priority in recommendations.

Priority weight

Define how much you want to highlight a brand – from a gentle nudge to dominance.

Category-level prioritization

Different priorities for different product categories.

Time-limited boost

Brand prioritization only for a specific campaign period.

Brand blacklist

Completely exclude specific brands from recommendations.

A/B testing

Test the impact of brand prioritization on conversion.

When to use brand prioritization

Trade agreements: Partnerships with brands that require preferential display.

Private-label brands: Support your own private label products with a higher margin.

Inventory strategy: Highlight brands you have a larger stock of.

Exclusivity: Promote exclusive brands the competition doesn't have.

Campaigns: Time-limited brand support during a marketing campaign.

Benefits for your online store

• Fulfilling trade agreements with brands
• Increasing sales of strategic products
• Flexible settings in line with business goals
• Supporting higher-margin private-label brands
• Ability to run time-limited campaigns
• Measurable impact on the sales of individual brands