Margin-based recommendation prioritization
Maximize profit by intelligently recommending higher-margin products
Recommend what brings profit
Key elements: Profitability, Profit, ROI, Optimization
Set up recommendation widgets to prioritize higher-margin products. The system automatically highlights more profitable products while keeping recommendations relevant and natural.
Margin prioritization settings
Margin weight
Set how much margin should influence recommendations – from a gentle nudge to a dominant factor.
Absolute vs. relative
Prioritize by absolute margin in CZK or relative margin in percent.
Minimum threshold
Recommend only products above a defined minimum margin.
Combination with relevance
Margin is balanced against relevance – low-relevance products won't appear even with a high margin.
Widget-specific settings
Different margin weights for different widgets (e.g. higher in the cart, lower on the product page).
A/B testing
Test different margin weights and measure the impact on conversion and profitability.
Optimization strategies
Conservative approach (low weight)
Margin plays a small role; conversion and relevance are the priority. Suitable for online stores with a narrow assortment or where conversion is critical.
Balanced approach (medium weight)
The optimal compromise between conversion and profitability. The most common setting for most online stores.
Aggressive approach (high weight)
Margin maximization, conversion is secondary. Suitable for online stores with a wide assortment and similar products at different margins.
Example of the impact
Widget: "People also bought" on a phone page
Without margin prioritization:
- Cheap case (10% margin, high conversion)
- Screen protector (15% margin, high conversion)
- Premium charger (40% margin, medium conversion)
With margin prioritization (medium weight):
- Premium charger (40% margin) ↑
- Screen protector (15% margin)
- Cheap case (10% margin) ↓
Benefits for your online store
- Average order margin growth of up to 25%
- Better profitability without a significant impact on conversion
- Flexible settings in line with your business strategy
- Automatic adjustment when prices and margins change
- Measurable impact on overall profitability
- Ability to combine with other prioritization factors
