Cross-sell in the shopping cart
SAIMON® automatically suggests matching products based on the current contents of the cart
The last chance for an additional sale
Key tags: Cross-selling, Complementary products, AOV growth, Last chance
In the cart or in an intermediate view, we display smart recommendations of products that perfectly complement the current cart contents. This is the last opportunity to increase order value before checkout.
Key features
Whole-cart analysis
Recommendations are based on the combination of all products in the cart, not just a single product.
Complementary products
We offer products that logically complement the purchase – accessories, care products, consumables.
Frequent combinations
We learn from purchase history which products customers buy together.
Price optimization
We recommend products in a price range matching the cart value.
Quick add
The customer can add a recommended product with a single click without leaving the cart.
Real-time updates
Recommendations change with the current cart contents whenever something changes.
Last chance for a sale – use the moment when the customer is most ready to buy.
Recommendation strategy in the cart
Cross-sell in the cart is a unique opportunity because the customer has already decided to buy. The wait before checkout is the perfect moment to offer complementary products.
Our system analyzes the cart contents and identifies:
- Accessories – cables for electronics, socks for shoes, etc.
- Care and maintenance – shoe waterproofing sprays, cleaning products, etc.
- Consumables – spare batteries, cartridges, filters
- Add-on services – extended warranty, installation, etc.
- Related products – what other customers bought with a similar cart
The recommendation widget is displayed discreetly so as not to disrupt the checkout process, while remaining visible enough.
Cross-sell widget examples
In the cart: Laptop Recommended products: ✓ Mouse ✓ Laptop bag ✓ USB hub ✓ Screen cleaner
In the cart: Running shoes Recommended products: ✓ Running socks ✓ Shoe waterproofing spray ✓ Sports bottle ✓ Tracksuit pants
In the cart: Coffee machine Recommended products: ✓ Coffee capsules ✓ Cleaning tablets ✓ Milk jug ✓ Coffee cups
Benefits for your online store
- Average order value growth of 15-25%
- Higher acceptance rate than in other places in the online store
- Capitalizing on the moment when the customer is most ready to buy
- Relevant recommendations based on the entire cart, not just a single product
- Ability to promote higher-margin products
- Detailed cross-sell performance measurement in the admin dashboard
